Email Marketing is important due to: – 

Fact #1: Email Works . Email is 40 times more effective at acquiring customers than Facebook or Twitter. Why it is so effective ? First of all ,we use email for both personal, and professional. And two, Email is a medium that allows the development of a relationship by telling longer stories, including videos, and getting your customers to take action with embedded links.

Fact #2: Email Is Everywhere. 92% of adults in these world know how to use email, no matter work or not , they sure have their own email. I’ve always wondered about the other 8% that don’t use email. Who are those minorities? Perhaps only primary school children , and illiterate communities don’t have and don’t know how to use email.

Fact #3: Be Seen and Be Heard. A message is 5 times more likely to be seen in an email than through Facebook. If you thought your email inbox was overwhelming, just take a quick look on other platform such as social media platforms. It totally can distract you and your customer attention if there is similar marketing in the social media. You also have a limited time to grab your prospects attention, make your point, and get them to take action, so instead to market in easily distract social media platform ,why not marketing your business products and service via email marketing , make it look alike more professional and grab their attention?