Proximity Marketing

It is an all-in-one Self-Service platform and Free end user application 

 

PROXIMITY MARKETING DEFINITION

Also known as ‘hyperlocal marketing’, proximity marketing involves targeting potential consumers with personalized adverts based on how near a consumer (or device) is to a specific location and enticing them to make a purchasing decision in the immediate future.  Our reseller apps , Whats-Out  have loyalty programs application & geo-locations based Business Listings that delivers your digital marketing messages, campaigns, events & promotions directly to your customers. and more.

Proximity Marketing with:

 

Beacon Marketing
Geofence Engagements
Campaigns and Scenarios
Location Intelligence
Full Analytics
User lifetime value measurements 

ROI metrics
Competitor analysis
Download user lists 

Customer Loyalty:

Run your own Loyalty Programs

Six different program types

Fully branded to your business 

Automation and follow up tools

Customer signup tools

Analytics and reports 

Event Creations, Offers, Deals & Coupons:

 

Add multiple Offers & Deals 

Deals per location or branch 

Deals advanced management 

Deals quantities

Deals time limits
Full analytics (Views, Claims & Redeems) with demographics 

RIO Calculations
Analytics and reports on customer value and other sales 

Add events

Check users in
Analytics and reports
Download attendees list 

Content Creation:

 

Create your mini App
Create your Offers and Deals
Create Scratch & Win Campaign
Create your products and offerings
Link your website or ecommerce store 

Link to your Apps for downloads 

User Engagement:

 

Like and follow system (Favorites)
Send push notifications with rich media

Send geo targeted notifications
Filter based on user demographics
Connect your Social Media profile
Tab to call button
Tab to FB Messenger button
Tab to email button
User Feedback and reviews
User Ratings
User points and rewards system 

Offers, Deals & Coupons:

Available on both Play store and App store Free

Proximity viewing where nearest businesses load first

List or Map views

Listing, Offers, Events and Loyalty sections

User profile and preferences

Consolidated wallet for user offers and deals

Consolidated wallet for user Loyalty Programs

Users Events management 

Powerful platform features

Create Venues and Places

Create your venue listings, adding your business information, locations, photoes, video, Social Links, Offers, and Opening Hours.

Create Events

Setup and manage your events on the Whats-OUT app. Let users around you find your event venue, with full details, start and end dates, admission prices, registration URL and directions to the venue.

Manage Offers

Create and manage your offers. Activate them when you wish, and link them to your venue listings. Add scarcity – Time, or Quantity based offers, Single or Multiple redeems and much more.

 

Geofence Campaigns

Setup and manage geofence infrastructure across your locations. Simply create a geofence around the region you need to trigger proximity promotion to. Ideal for interactions in a larger area than the beacons and great for driving more foot traffic to your store. No installation or hardware is required to use this technology.

Beacon Campaigns

Setup and manage beacons infrastructure across your locations. Simply add a Beacon and its location. We are compatible with all manufacturers of iBeacon and / or Eddystone and with all security protocols.

Loyalty Campaigns

Create and manage multiple types of Loyalty Programs, including Punch/Stamp Cards, VIP Cards, Points Systems, Multi-Tiered Memberships, Check-ins, and Pre-Paid Stamp/Punch Cards. Activate them when you wish, and link them to your venue listings.

 

Define Scenarios

Define which notifications and content is pushed when customers visit or are in proximity of your geofences and beacons. Your content can be in multiple languages so people will see it in their phone native language.

Send or Schedule Notifications

Send push notifications to your user base. Inform them of new offers, business news, updates and more. Schedule your notifications or send them immediately. View your reports and get the full picture.

Promote Your Venues QR Code

Advertise your Whats-OUT app presence, and encourage visitors and customers to download and enter your special code or QR.

Automation Campaigns

Set-up continuous campaigns which run in the background. A birthday club sending out a notification x days before a customer’s birthday. Bring back lapsed customers by sending them special and irresistible offers requesting a review from your active customers, with a direct link to your preferred review page such as Facebook or Yelp etc.

Competitor Analytics

Our tools allow you to check how your competition is doing. Get insight into their daily visitors, user interactions, loyalty scans and more. Simply set the diameter around your business and pick the competitors to monitor.

Campaign ROI and Visitor Value

Measure your Return on Investments when you run special offers, deals or coupon campaigns. Find out what other products or services were also purchased as a result, and total transactional values.

Engage & Promote

Be relevant and present for your customers with the right content at the correct moment. Make it memorable!

Personalize & Target

By using our personalization option, make your notifications personal and address them by their names! Target your message to the correct audience using our many filters on Age, Gender, Device and more.

Analytics

Our platform provides you with real-time insights and analytics for all your locations and customer interactions.

One App for all -The Whats-OUT! App-

 

Whats-OUT uses are powerful.

Whats-OUT uses a simple single app for all brands and users! People download the app , check places, events, deals, and loyalty offers around them. They engage with your listing by adding you to their favorite list or by scanning your QR code for an offer, Loyalty program, or other marketing campaign QR code.  Your campaigns and notifications will now be triggered based on the pre-defined scenarios.

 

Whats-OUT uses are Relevant.

  • Users will use it when they have the intent to buy a product or service.
  • Users will keep it because it gives them access to all their favorite places.
  • Users will love it because it engages them, and allows them to earn rewards and gifts. 
  • Users know your business – this is the power of Local Businesses.
  • Whats-OUT Re-Targets & Engages your audience when they are around you, with your notification, irresistible offers and deals or simply a quick message to tell them about what’s new, using their loyalty card and much more.
 

Where can it be used ?

Retail

1)Show deals and discounts when users walk around stands.
2)Open a video when a user holds his/her phone near a product in your store.
3)Show different contextual content for object based on day, date and/or time.
4)Open a loyalty card when a user is near the checkout.

Restaurant & Coffee Shop

1)Offer a free coffee when a user visits your restaurant.
2)Offer a meal deal on specific days only.
3)Open a coupon when a user visits your store.
4)Invite users for a lunch during weekdays in the morning.

Stadium & Event

1)Inform users about food and drinks at festivals.
2)Inform attendees about your event details, speakers, tracks, exhibits.
3)Inform users about what band plays at what tent.
4)Send them timely game results, or recorded videos of that special score.

Museum , Park & Attractions

1)Show multi language content for objects in your museum.
2)Create an adventure story game in your amusement park.
3)Show fun facts about animals in your zoo.
4)Welcome a user when he/she visits your properties with detailed information or a virtual tour.

Health, Fitness & Local Business

1)Any local business; Hair Saloons, Florist, Laundry, Car Wash, Massage parlor, Gym, Mechanic, Lawn Mower, Dog Walkers, Roofers, Locksmiths, HVAC, Carpenters, Plumbers and more
2)Notify users about local businesses when they are nearby
3)Offer them your deals on services for your neighborhood

Travel and Tourism

1)Notify tourists about nearby points of interest and attractions
2)Push details about special local deals
3)Push details about Holiday Packages or Tours
4)Push information about last minute Air Tickets and Hotel Stays

Why Choose Us?

Venues or Places are business listings for a specific geographical business location. If you have multiple branches of the same business, you need to add a Venue Place listing for each location separately.
 

The Business Name is your official business name. make sure you use the business name your users know you by. Brand Names are the actual brand you represent or own. Most plans allow you adding multiple brand names. Your Business Logo or BrandLogo will appear on all notifications sent by your business to your end users giving you better branding.

Users who add your venue listing to their favourites. This is basically an opt-in from the user to accept receiving notifications from your business. You need to promote your Whats-OUT App presence to your end customers and entice them to add your listing to their favourites in order to start engaging with them via Geo-Fence, Beacon, and Push Notification messages.

Whanever a user enters or leaves a region or beacon proximity that you have setup, their phone interacts with our system and displays the messages and other details you have set-up in your dashboard. Each of these interactions is recorded, and is shown in your dashboard with multiple details.
 

Regions are also known as geofences. Whats-OUT is a Geo-fence enabled App. Such apps and tools monitor when mobile devices or other physical objects enter or exit an established geo-fenced area and provide administrators with alerts when there is a change in status for a device. This allows you to set-up Geo-Fences and send out notifications when a scenario is triggered. See scenarios below.

Beacons transmit small amounts of data via Bluetooth Low Energy (BLE) up to 80 meters, and as a result are often used for indoor location technology, although beacons can be used outside as well. Beacons allow you to send triggered messages when visitors are within the range of your beacon.

Campaigns are used to define what happens when users are within a geofence region or within the proximity of any of your beacons. You can add multiple triggers inside a single campaign.

Scenarios are used to decide what happens when users of your app enter or leave a region of a GeoFence or beacon area. You can add your marketing messages in multiple languages, and decide if you want to go beyond a notification and show them a web site, coupon, image, template or an app. You decide on how often a user is engaged, and on which dates and days.

You can create offers to be displayed to people near your business when they open the App. Simply add offer descriptions, images, validity dates and other details. You can have time based offers or ongoing offers without any time limitation, single or multi use offers, quantity based offers, and exclusive offers options.

Exclusive offers are offers that are not available outside of Whats-OUT App. By having exclusive offers, this encourages your users to download and keep the APP allowing you direct access to the users in the future for further targeted marketing to those who engaged with your offers previously.

Yes, each listing can have multiple language versions of it. We currently support English, French, Spanish, Arabic, Hebrew and Greek. More languages will be added soon.

It is a way for your business on the Whats-OUT app to send information to your customers phone (via a badge, alert, or pop up message) even when the app isn’t in use. Whats-OUT allows you to send at will notifications, both as regular text or as Rich Media format.

Rich Media Notifications are similar to text except, you can add pictures, backgrounds, and most importantly “Call to Action” buttons such as active web buttons, Tap to Call us buttons, Play a video and more.

GeoNotifications are notifications that are sent to people that are in a specific geographic area you define via a GeoFence in your dashboard account. They can be regular text or even Ritch Media notifications.

Yes of course. depending on your plan, but most plans allow you to set-up a schedule with all your outgoing notifications ahead of time. This works for all notification types as well.

Yes, of course, we include the ability to use the customer “first name” and “last name” to greet and personalise your proximity notifications. And yes, we allow you to do this in multiple languages. In fact, you can set-up as many languages as you wish.
 

First, being on Whats-OUT is a definite added value to your business. You can look at it as another marketing channel to complement your APP. Further, most business apps will not give you the power of proximity marketing features that Whats-OUT offers. And finally Whats-OUT brings the power of a single APP. You will get exposure from customers that do not have your app, and this will drive more traffic to your business as well as brand awareness.